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Buzzing Communities, by Richard Millington
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How to Build Bigger, Better, and More Active Online Communities
Buzzing Communities cuts through the fluff to offer a clear process for creating thriving online communities.
This book combines a century of proven science, dozens of real-life examples, practical tips, and trusted community-building methods. This step-by-step guide includes a lifecycle for tracking your progress and a framework for managing your organization's community efforts.
This Book Will Help You to
Understand what the members of your community really want.
Dramatically increase the number of newcomers that become regulars.
Avoid the mistakes most organizations make when they try to build online communities.
Develop a fantastic, user-friendly website for your members.
Grow your online community to critical mass and beyond
Keep members engaged and active in your community.
Measure the community's return on investment and explain the benefits to your organization.
- Sales Rank: #63255 in eBooks
- Published on: 2012-10-27
- Released on: 2012-10-27
- Format: Kindle eBook
Most helpful customer reviews
6 of 6 people found the following review helpful.
Meticulous and thoughtful community manager guide
By Rosemary ONeill
If you ask most people about the "rules of community management," they will shrug and toss out a platitude like, "be nice to people."
But if you dig beyond the surface, community management is both an art and a science. Practitioners must start paying respect to both aspects of the profession in order to get the respect they deserve.
It's a tough, 24/7, under appreciated job, and you must love it in order to do it well.
Rich Millington is someone who has been in the trenches of community management since he was a teenager, and his new book, "Buzzing Communities: How to Build Bigger, Better, and More Active Online Communities" is a meticulously documented handbook. Veterans and novices alike will find wisdom in this book, which has actionable ideas on virtually every page.
Do you have a methodology for measuring your community's success? Have you produced a community welcome mechanism? Are your volunteers trained?
Richard provides insights into the nuts and bolts of running a successful community, in simple, understandable language. Along the way, each area includes key metrics to track, allowing the reader to not only implement the concepts, but also to follow up and measure how their own implementation worked (or didn't).
Each community is different, but human behavior is well researched and well documented. Buzzing Communities offers strategies that tie together the best ideas in both community management and behavioral science.
I enjoyed this book, and am happy to recommend it to anyone who is responsible for building or managing an online community.
3 of 3 people found the following review helpful.
A great 101 guide to building effective communities
By Ese
I'm so happy this book is out. A step-by-step guide for building and sustaining successful communities. So much unknown out there on what goes into communities of practice, here's finally a scientific and no-sense approach to communities. I've recommended this book to other community managers and clients in my own work on knowledge management and communities of practice. Richard breaks down the approach on the ONE thing that makes communities tick - PEOPLE. It's not the platform, it's not be brand or some big name; it's the members of that community that drive success. Understanding what members what from your community, how they behave on the platform, how they interact with one another and what they want out of that community are all things every community manager should know about his/her community.
There are so many lessons in this book that I literally spend every week sharing nuggets from the book with community managers. Richard also has an amazing site- FeverBee.com. A one stop shop of everything there is to know about communities. You will find yourself going back again and again and again to learn and grow, if you are truly serious about being a community manager or if you are suddenly tasked with running a community. Get this book - an incredibly easy read!!
2 of 2 people found the following review helpful.
The New Standard for Community Managers
By Jeffrey K. Ross
I have long been a fan of Rich Millington and the excellent advice he dispenses daily from his blog at FeverBee.com. For those involved with leading online communities, you need to go to FeverBee and subscribe to his updates. You'll benefit from the brief, insightful posts he publishes nearly every weekday. I was extremely glad, therefore, when his book Buzzing Communities: How to Build Bigger, Better, and More Active Online Communities was published a few months ago. I readily digested it upon arrival and am eager to share these thoughts with you about the contents of the book, why it's important, and what specific actions it has already prompted me to take in order to be a more professional and effective community manager.
The book's two parts and twelve chapters span nearly 300 pages and are devoted to the categories of "How to Manage Your Community" and "Everything You Need to Know About Your Members," with the vast majority of space given to the former. The part on managing your community includes nine chapters: Strategy; Growth; Content; Moderation; Influence and Relationships; Events and Activities; Business Integration; Return on Investment; and User Experience. The second part includes: The Community Ecosystem; Competition - Existing Online Communities; The Audience - Demographics, Habits, and Psychographics; and a wrap-up on Community Management Success.
Online community management is a relatively new profession that still lacks much in the way of formal training, education, certification, standards, and proven, documented, and accepted best practices. In such an environment, Millington's book raises the bar and sets the standard for what community management is about and where it must go in the best interests of the communities served and the professionals who have responsibility for them. Anyone whose role includes in whole or in part leading an online community will benefit from taking a slow, diligent walk through the book.
Usually, when I read a book, I underline some things as I go and absorb at an intellectual level the contents of what I read. For this book, however, so many helpful ideas jumped off the page or sprung to mind while reading that the margins are filled with notes to myself with actions I need to take in my online communities in order to implement the concepts discussed. Such ideas make this one of the most practical and helpful books I have read with immediate impact on how I do what I do every day.
One of the core ideas of the book is that "data is the single best asset you have to develop a thriving community." Millington is wonderfully relentless about the need to gather, analyze and make decisions based on data in order to grow and strengthen communities. He is spot on correct when he states that too many community managers are "too reactive, too ad hoc, and too lacking in long-term strategy." They fail to use their data probably because they don't gather the data needed to make the best decisions. Some platforms are woefully limited in the data easily mined to help with this need, but even in those instances you'll at least know what you're missing by reading the book. Be forewarned: If you read it, you will no longer be able to speak the lie that "It's hard to measure the ROI of social."
Unfortunately, I can relate all too well to the above shortcomings. How much of my days have been spent reacting to the vocal minority instead of planning and improving things for the majority? How many weeks pass with no progress on big-picture strategic paths because I have taken too many member complaint detours or spent too much time in the weeds to even notice how far off path we traveled?
The book provides ample specifics to guide community managers through the early planning of new communities through the day-to-day building of existing communities. Millington's insights apply both to internal and external communities of all types, sizes, ages and platforms. I challenge any community manager to read it and not come away with a to-do list of things you can immediately do to help build your community.
Speaking of a to-do list, let me share with you some of the things from my to-do list having read the book. Keep in mind that I am the community manager for a 23,000+ member internal community for a Fortune 100 company and also have responsibility for some of our external social platforms as well.
- I changed the welcome email that I send to all new members by adding one specific thing they could go out to the community right then and do to get them involved immediately.
- Since I lead a bi-weekly call of nearly 30 others in our company who have some level of responsibility related to community management, I'm taking one of the book's chapters each call over 14 meetings to discuss the key ideas and insights from that chapter.
- We have purchased a quantity of the books to put copies in the hands of community managers in-house.
- I routinely do not open my email at work until I've been there 2-3 hours so that I can concentrate on getting important tasks done related to big-picture, long-term growth instead of allowing email to force me into a reactive mode.
- I limit the amount of time I give to member complaints or the vocal minority daily.
- My manager and I have been in conversation about adding a new analyst role to the team (in addition to the analyst role already planned) to assist with all the data-related needs. Writing up the proposed job description and role justification is my next task on this matter.
- I've made notes to do a number of additional things in the coming weeks, such as:
- Schedule town halls with group admins to provide a forum for sharing success stories, best practices and advice about being a successful group admin;
- Survey the community to gauge their sense of belonging;
- Create a group for new members and populate it initially with helpful links and info, and then modify the welcome email again to invite members to join the group;
- Schedule a monthly town hall for new members;
- Solicit current members regarding their favorite platform or community tips to include in the weekly broadcast I send to all members;
- Post a list of community volunteer opportunities since it isn't possible or wise for me to try to do it all in the community.
You can see that I had many takeaways from the book. I am certain that you will as well. In fact, let me help you get started with this list:
- Buy the book and read it.
- Subscribe to Rich's blog at FeverBee.com.
- While you're there, check out his many additional resources including an extensive professional community management course and a monster list of previous key posts grouped by helpful categories.
- Follow Rich on Twitter at @RichMillington
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